The World Health Organisation (WHO) has said 370,000 children in Nigeria smoke every day.
WHO disclosed this as part of activities to mark this year’s World Tobacco Day, noting that a significant percentage of current adult smokers are influenced by movies.
However, Nollywood celebrities, Omotola Jalade, Dakore Egbuson-Akande and Daniel Effiong have pledged to stop smoking scenes from movies as other high profile celebrities – producers, directors, actresses, and actors also teamed up to denounce the promotion of tobacco products in Nigeria movies targeting children in a newly released PSA.
The celebrities joined forces with the #SmokeFree Hollywood campaign backed by Washington DC-based Campaign for Tobacco Free Kids in collaboration with public strategy firm, Gate Field, in celebration of the World No Tobacco Day 2021.
Those involved in the campaign include: Omotola Jalade Ekeinde (Actress and TIMES 100th most influential person in the world), Dakore Egbuson-Akande, Osas Ighodaro (Actress, Oxfam and Amnesty International Ambassador), Anto Lecky (Actress and big brother Nigeria star), Meg Otanwa (Actress), Michelle Dede (Actress), Kayode Kasum (Film Director, Sugar Rush), Daniel Effiong, (Actor), Linda Ejiofor (Actress), Kiki Omeili (Actress), and Imoh Emmanuel Chimezie (Actor).