The Managing Director of Multichoice, John Ugbe has revealed that the production of this year’s Big Brother Naija cost the company a whooping N3.5 billion.
Ugbe made the revelation at the ongoing Multichoice Showcase 2020 holding via Zoom.
The multichoice CEO added that they have played a major role in the entertainment industry in Nigeria.
“We’ve been at the forefront of exporting Nigeria’s entertainment. The Multichoice talent factory is a testament to that investment.
This year’s season premiered on Sunday, July 19, 2020 with 20 housemates and has made a major wave on social media, both nationally and internationally.
The show will climax on Sunday, September 27, with the ultimate winner going home with prizes worth 85 million naira.