Nigerians react as MultiChoice hikes prices of DSTV subscriptions

Multichoice have once again announced increment in the prices of DSTV and GOTV subscriptions for the second time in less than 4 months.

The development has, however, angered Nigerians both on social media and on streets who blame the government for allowing the South African-owned company manipulate them.

The price hike is coming despite the unprecedented hardship and suffering being experienced by Nigerians as a result of the COVID-19 pandemic.

Giving reasons for its upward review of pricing, the company cited factors such inflation, operations, the mandatory increase in Value Added Tax, VAT and devaluation of Naira by the government (see attachment).

  • Multi Choice disclosed that from Tuesday, September 1, 2020, MultiChoice will effect its new price regime which is as follows:
  • DSTV Premium will move from N16, 200 to N18, 400.
  • Compact Plus from N10, 925 to N12, 400.
  • Compact from 6,975 to 7,900.
  • For GOtv Max, they will have to pay the sum N3,600 from 3,280.

This new development, didn’t go down well with some of MultiChoice dealers and agents, who believe the company is taking advantage of Nigerians.

Some have asked how MultiChoice can justify its claim of delivering value and accessible services to its Nigerian customers? ”Is it by making life unbearable and contributing to the hardship that is already killing the people.”

”How can MultiChoice say it acknowledges that the people of Nigeria are living under increased economic pressure and yet hit them harder with price hike? ” Some Nigerians reacted negatively to it.

  1. Morene Ajike, an Abuja-based businesswoman said it was unfounded that a company like MultiChoice “Nigeria is a country of over 200 million people. How come its citizens depend solely on a foreign company to view soccer stations, African Magic and other entertainment channels? All these things still points to corruption. Companies like MultiChoice closes the mouth of our political leaders with bribe and extorts citizens.”
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Asked if the move by the Federal Government to compel the company to charge pay-as-you-go was realistic, Barr. Emeka Chidi, a lawyer, said, “Forget those people, it’s all a mirage. They [the government] mount pressure for the wrong reasons, they have a great share from MultiChoice. What they do at the National Assembly is to confuse people. Multichoice settles them handsomely; that’s why they are still here.

  1. Musiliu Adebayo, another angry Nigerian, said, “The government isn’t helping matters. The increase in price of everything is just too much and the worse is devaluing Naira. Buy enough food for your family before December because things are going to get tougher. Where has it been heard that MultiChoice will increase price list twice in a year, within a space of 4 months with the ongoing crisis of the pandemic.”
  2. For Mrs. Tessy Abeoye, Nigerians should be blamed, “For accepting anything that is being thrown at them. We can’t continue to blame the government because it is obvious that they don’t care about the masses. Most of the politicians you are talking about do not pay for subscriptions; be it MTN or DSTV, so how do you expect them to speak for you? I think Nigerians should rise up, in whatever way to protest against this manifestation.”
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