Pay TV operator, StarTimes, has acquired the rights to broadcast LaLiga matches live on its platform in Nigeria from next season, The PUNCH reports.
The news comes as relief for the country’s teeming football populace, millions of whom are followers of LaLiga, as the latest development affords them the chance to watch live Spanish top-tier league matches on the platform of StarTimes.
It also brings to an end the exclusivity clause in live sports content broadcasting rights in Nigeria, after stakeholders had clamoured for its removal.
In January, the Federal Government prohibited exclusivity rights in broadcasting sporting events in the country.
Minister of Information and Culture, Alhaji Lai Mohammed, directed the National Broadcasting Commission to implement a new regulation mandating broadcasters and exclusive licensees to share such exclusive rights with other broadcasters.