The British singer Ed Sheeran has been nominated for the “most offensive” charity video in the Radi-Aid awards.
The jury in the Norwegian awards called his film for Comic Relief in Liberia “literally poverty tourism”.
In the film he finds somewhere for five homeless children to stay.
The jurors were appalled by this:
“But is Ed Sheeran willing to pay for the boy’s housing forever? What an irresponsible thing to do, and for this video to glorify that is terrible.”
Watch the video below
It’s one of three charity campaigns shortlisted for the Norwegian awards that highlight the problematic ways charities communicate.
The Guardian reports that the annual contest, organised by the student-run Norwegian Students and Academics International Assistance Fund (Saih), is “aimed at challenging aid groups to shift away from stereotypes about people living in poverty”.
The other two nominees up for a public vote are by the Disasters Emergency Committee (DEC).
The jurors said a video appeal for donations to fight famine in South Sudan, Somalia, Kenya and Ethiopia was “poverty porn”:
They called Actor Tom Hardy’s appeal to for donations to the Yemen crisis “devoid of dignity to those suffering”.
It has been up for a public vote and the “winner” will be announced on 7 December.
The other two nominated videos: