Rapper 50 Cent has reportedly cut ties with EFFEN Vodka and allegedly scored $60 million out of the business move.
50, who was a minority stakeholder in the Holland liquor brand, began his relationship with the company back in 2014, regularly promoting it on his social media pages and in his lyrics. However, the rapper reportedly ended the deal sometime last month, and seemed to confirm the split on Instagram.
He wrote: “I got the bag, EFFEN Vodka Can you say 60M’s since they like counting my money DO THE MATH. Lol.”
The split was also reported on by The Breakfast Club yesterday (July 17), with DJ Envy claiming 50 sold his minority stake in the company for $60 million.
In other news 50 Cent has been hard at work with other projects, such as the TV show “Power” in which he plays a character by the name of “Kanan.” He’s also reportedly creating new music in the studio, due for release before the end of the year.
2017 is looking pretty good for 50. Our eyes are on bro!