The write-up below was shared by James Jonathan Lyamgohn on social media.
“I know very well that I’m one of the last five people who still watch NTA in this world. If you doubt me, tell me when last did you sit to watch the station for three straight hours? Trust me, it’s not because I love what they do…perhaps it’s because old habits die hard. I grew up like many of my generation, watching NTA being the inspiration in some ways. But as at today, I think it’ll be a good idea to switch NTA off perhaps for one year…because it is such a bad sell inside the country and worst of all, a terrible export for us (Not to worry, I do want the staff to be paid to save families and avoid some third mainland inspired moments).
Quite honestly, as a broadcaster and broadcast manager, I don’t think you need more than one quadrant of your brain to fix NTA within a two-year plan and make it the most-watched channel once again. So tonight, while working, I sat and ended up with NTA news, then some show with Al Mustapha on called then some show by Aliyu Baba Barau called “Moment for Thought”. I think everyone in NTA should be mandated (like they say to all NTA stations when expecting them to hook up to the network service) to watch the show. Sadly not for the content, but for the title. They really need a moment for thought!
As if that was not enough, then came one “funny show” by our legend, Segun Odegbami (I preferred his shows on Saturday morning back in the early 90s). I love the man and he is a national treasure, I will skip.
It hurts to see the “potential” goldmine that NTA is, and how the talents it can help develop in our nation going to waste. How can you have over 40 channels and physical stations and not have content competing with or surpassing the BBC? How can you have a country of 190 million potential content providers, viewers and more and yet have your name not on the front row of all the major global TV content events?
How on earth do you inspire some of who have gone ahead to do so well in stations around the world, birth great broadcasters, a great chunk of the pioneers of Nollywood and then leave them out in the cold and now look like you were barren all your life?
Does the minister of information even make up that list of five people watching NTA with me? Does the acting President at least put up an “act” and try to watch NTA? I won’t mention the president, so it doesn’t become a political conversation!
Perhaps the next I will be watching NTA would be when my aunt in Kaduna calls to tell me to watch because the NTA team came to their church and they’re going to air the programme at 9pm. Anyhow, let me just stop my “vex” and do what we all thankfully can do (sadly at the expense of NTA)…change the channel. Someday, I hope in changing channels, I will be flipping to stop at an NTA channel due to some world- class offering which I am hopeful will come again. But until then…I can do with some #soundcitytv #trybetv #spicetv #ontv or just “kuku” switch off the TV and turn on “man’s most faithful companion”…the radio!
Meanwhile, whoever is in charge of NTA, my two cents is that they should not waste any more of tax payers money in buying diesel to fuel all those “NTA” stations. That ship, the one filled with eager viewers appears to have sailed on to better ‘waters’ of better picture, better sound, neutral reporting, great series, documentaries and thought engaging game shows.
And what’s this I hear about 30 (or is it 60 million?) people watching NTA? Someone needs to change the information to “30/60 million people ‘used to’ watch NTA. Remember, we are only five people still left, please.”
James Jonathan Lyamgohn