The Peoples Democratic Party (PDP) and the All Progressives Congress (APC) spent at least N3.23 billion on political campaign advertisements in this year’s general elections, report says.
Compliance and Content Monitoring Ltd (CCM), report that the PDP spent about N2.5 billion (77 per cent of the total spending) and APC spent N728 million (23 per cent).
The report further disclosed that the media advertisements were placed on radio, television, press and billboards for the PDP and the APC presidential campaigns between December 2014 and March 2015.
The report was unveiled after a thorough analysis of over 260 broadcast media (radio and television), 48 print media (newspapers and magazines) and over 1,000 outdoor billboards across the country.
The Managing Director of CCM Limited, Mr. Tunde Onadele, who spoke at the unveiling of the report, said about 253 creative materials were sent to radio and television channels in all the 260+ stations monitored by CCM, with PDP utilising 145 materials.