“we exclusively reveal that Rihanna, 27, has allowed her music to take a bit of a back seat because she is in the process of launching herself as a serious fashion designer – starting with an accessories line. An application was filed last month at the US Patent and Trademarks Office by Rihanna’s company, Roraj Trade, LLC, for a new brand, $CHOOL KIlls.’ It was registered and trademarked in New York on 11 May under the category of ‘leather products’ and ‘clothing products.’ “
“$CHOOL KIlls will be an accessories range covering everything from tote bags to purses, and later on, fashion. She still loves the music, and it’s what launched her, but this is her focus right now.”
Good Idea, We hope the name go down well with parents.