Drake turns back on Jay Z’s TIDAL, goes with Apple for Bigger Cheque
Drake was poised to be one of the 16 artist partners of Jay Z’s Tidal, but dropped out as late as two days before its March 30 launch event in New York. Jay Z confirmed that Iovine had been trying to poach the same artists he was courting for Tidal, according to Billboard.
Jay-z Said “I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.”
There are claims, Drake would be paid $19 million for the deal, but a source said “Apple doesn’t normally pay artists for those types of collaborations.”
Apple with a total market value of $651.5 billion will make sense for
a lot of artistes to pitch their tent with them instead of going with a start up like TIDAL.
Remember Jimmy Iovine and Dr. Dre’s Beats By Dre, purchased last year May for $3 billion, so money is not a problem for Apple.
Apple’s revamped music service – expected to be unveiled during Apple’s 2015 Worldwide Developers Conference next week (June 8-12) – has at least two confirmed faces: Drake and Pharrell Williams, according to multiple sources familiar with negotiations.
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Highest bidder wins. Drake is very smart.